Do It Happy is a boutique management consulting firm that creates and delivers business solutions to companies and business leaders working through transitions.

Do It Happy works as an extension of your business team across a span of core business disciplines. Our experienced team has held a variety of positions in companies ranging from start-up to Fortune 100 before joining the entreprenuerial ranks. With success and failures under our belt, we help bring your businesses success through our shared experiences.
Meet our team.

Brainstorming business solutions is a process of open-minded collaboration with key business influencers.

To learn more about building efficient frameworks for brainstorming email us by clicking here.
The intersection of insights, measurements, and sound concepts reveal strategies worthy of pursuit.

Whether the interest is branding, customer acquisition, or business development, our team delivers actionable plans for growing businesses.
Our team thrives on efficient and effective concept testing schemes. With minimal investment, business hypotheses are vetted.

A rigorous process of defining key performance measures combined with insight generation models helps decipher which concepts are development worthy.

Do It Happy's Team of Business Ninjas

Rysa Pitner, Principal

A 20+ Internet veteran and web entrepreneur with customer acquisition expertise, Rysa is the Founder of Fabric on Demand - one of the web's leading consumer DIY brands. Formerly the CMO of Shopzilla, she spent 9+ years as EVP, CMO at Synapse Group, Inc. leading up to the company's sale to Time Inc. for $650M in 2006.

Rysa is the mother of 2, and enjoys early mornings at the ice rink with her 7 year old son and sunny afternoons on the softball field with her 9 year old daughter.

Disciplines: Brand Development •• Product Strategy •• Distribution Strategy •• Market Alignment

Eric Adams, Director
Eric is an entrepreneur and brand-builder with 10+ years experience in building scalable business operations across retail brands. Founded VBN clothing, a socially responsible, contemporary men’s brand with distribution in Bloomingdales, Neiman Marcus, Nordstrom, and Urban Outfitters in 2012.

When Eric isn't in front of his computer, he's either snuggling his daughters or on his surfboard.
Matt Lukens, Director
A former Sr. Business Analyst for Shopzilla and Product Development Director for Synapse Group. Matt is a certified Google Adwords professional with experience across venture-backed, "new market" start-ups including Scratch Music Group,, and

Matt is the proud father of 2, and an active member of his local community. He also makes a mean pizza, and bacon marmalade.
  • Go-To-Market Operations
  • Business Process Mapping
  • Client Optimization
  • Vendor Management
  • Business Intelligence
  • Customer Aquisition Strategy
  • Client Services
  • Consumer Experience

Greg Barchard, Associate
A Swiss army knife of technology talents, Greg breathes life into business concepts across a variety of programming languages and platforms. He is a successful entrepreneur, and owner/founder of Chillidog Software. Prior to his entrepreneurial success, Greg was the tech central nervous system building BuySellAds and a software engineer at Rayhteon with advanced technical degrees and all kinds of acronyms.

A resident of Wayland, MA, Greg and his wife are the proud parents to Penny, perhaps the cutest labradoodle on the planet.
Grumpy Cat, Intern
Grumpy came into prominence as an internet sensation in 2011. After the glow faded, Grumpy took to the job boards to find work that suited her skills.

Her passion for clarity and succinct communication is the perfect complement for the flurry of ideas and business opportunities that abound in the office. 

When not clawing her way through paperwork (and furniture), Grumpy enjoys a sunbeam and chicken mcnuggets.
  • Software Development
  • Systems Integration
  • Algorithms
  • Dry Humor
  • Accounting and Finance
  • Catnip
  • Sunning
  • Harrumphing

Have a question about your business?
Need some advice? Drop us a line.